Isabella Di Fabio guides us on how to get the perfect web design for your site
A few years ago, having a website was enough, no other aspect was taken into account, the only important thing was to be present in the online world.
Isabella Di Fabio - Luckily today things have changed, and if you want to convert, generate more customers, or transmit a good image, you need to have a good web design.
Isabella Di Fabio talks about the importance of web usability and user experience, and this time she offers us a series of tricks to make our website attract the perfect customers
consistency in design is the most fundamental. With this aspect I mean that the entire web has to have the same structure, same colors, fonts, style and registers. We must not forget that the website will transmit an image of our company, and that it should be as positive as possible.
Isabella Di Fabio Navigation Facility
As I have already indicated in my article on user experience, ease of navigation is essential for the user to be satisfied and not leave the web. Menu structure, submenus, and content categorization should direct users toward conversion. This process should be short and simple, the fewer clicks the better.
Isabella Di Fabio Link design
In theory the links are set to offer complementary information to the user, information that can add value to the content offered. That is why it is important that the “anchor text”, the anchor text, be in a different color than the text.
Isabella Di Fabio Visual hierarchy
It is simple, when we enter a web page what we want is to find what we are looking for, be it a product to buy or information on a particular topic.
Therefore it is important that the information is concise, there can be no text to be had, quality before quantity, and it is also important to have some visual support.
What are social networks?
So what is a social network? In a simple way, we can understand a social network as the action of communication and interaction between different users in a social context, from which conversations and comments are generated, as well as other kinds of interactions ("likes", shares ...) . Their growth in recent years has been fundamentally based on the simplicity of use of the platforms on which they are generated, which are increasingly intuitive and accessible for any gender and age. To date, there are several types of social networks, each one created with a purpose and designed to share different types of multimedia content.
Within this context, community management has emerged as a highly demanded professional area as many companies begin to venture into social networks to carry out marketing campaigns.
Isabella di Fabio Although the logo does not represent the entire brand identity, it is a crucial element in the branding process. It is the most recognizable part of your brand and forms the basis for the subsequent recall. Logos are essential for your brands, but they are not necessarily the only element that makes your brand identity strong.
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